It doesn’t matter if you are an entry-level or senior-level applicant or if you apply for a traditional or online job. To get employed, you need to prove to potential employers that you have a strong skill set.
The same rule applies if you are planning to become a digital marketer - to succeed in this position, you must have solid digital skills.
But what skills are needed for digital marketing? In this article, you’ll learn about the necessary digital marketing skills to land a job and jump-start your career and will find out how to acquire them quickly and easily!
What Are Digital Marketing Skills?
Needless to say, skills play a vital role in the job search process. Your digital marketing skills resume section is what attracts the most of the recruiter’s attention. But how do you define skills?
Here are the core points you need to know.
- The term “skills” applies to certain abilities, qualification, knowledge, or competencies one needs to perform a particular task.
- Any skills can be acquired through study, experiences, and life.
- There are different types of skills, namely, soft and hard ones.
- The level of skills can be measured (typically by tests).
- All jobs require job seekers to possess certain skills.
Hard Skills for Digital Marketer
The term “hard skills” (or technical skills) encompasses a range of job-specific skills that are relevant to a specific position and seniority level.
Every vacancy in digital marketing will require a unique set of hard skills. But, generally, here are some key digital marketing skills for resume you may want to have in your job application:
- content creation/editing/management;
- paid advertising (e.g., Facebook, Google Ads, Instagram, etc.);
- site audits;
- SEO software (e.g., Google Analytics, Ahrefs, Moz, etc.);
- keyword research;
- email marketing software;
- office software;
- A/B testing and analysis;
- social media marketing.
Soft Skills You Need to Have
Unlike technical (or hard) skills, the soft ones are general characteristics that are relevant to personality traits rather than your professional level or the position you occupy. These are the skills that employers and recruiters want to see in every employee regardless of their work experience or position.
The most commonly required soft skills for digital marketing are:
- creative thinking;
- communication skills;
- attention to detail;
- time management skills;
- critical thinking;
- analytical skills;
- comfort with technology.
The list can go on as each employer defines what personal traits of its employers are valued most.
Top Digital Marketing Skills
Although there are plenty of different soft and hard skills that recruiting firms and employers are seeking in candidates, most of them are secondary. Yet, it is possible to define several top digital marketing skills without which you simply can’t do.
Check out the following must-have skills:
- content creation;
- SEO and SEM;
- data analysis;
- knowledge of various software;
- understanding of automation.
All these skills are needed to ensure a seamless and stress-free workflow and, at the same time, guarantee that you will be able to perform your duties well. Now, let us look at each of these top skills closer.
These days, content plays a huge role in every business’s overall marketing strategy, so, as a digital marketer, you should be extremely proficient with it. This skill implies being able to identify content trends, build plans, create content, edit it, and so on. Besides, you should be well familiar with different types of content, including the following:
- social media publications;
- blog posts;
- product descriptions;
- landing pages;
- paid ads.
SEO and SEM
The two top skills to learn (if you haven’t yet) are SEO (search engine optimization) and SEM (search engine marketing).
We all know that search engines play a huge role in our everyday lives. Consumers use them to search for information, products, and services, and a good digital marketer must know how to use this to their benefit. It is also vital that you constantly keep an eye on trends.
Data analysis is one of the most important digital marketing technical skills that every specialist should possess. While researching trends and building or implementing marketing strategies is important, it is data analysis that enables marketers to evaluate the outcomes and tweak their campaigns to get even better results.
Therefore, if you are wondering what digital marketing key skills you should acquire in the first place, data analysis should be among them.
Knowledge of Various Software
One more of the most vital digital marketer skills is knowledge of various software.
In their job, digital marketers rely on diverse tools a lot. These tools can include the following:
- SEO software (e.g., Google Analytics, Ahrefs, Moz);
- email marketing software;
- office software.
Being proficient with all these tools makes you look good in the eyes of the recruiter; moreover, it helps you do your job better and easier.
Understanding of Automation
It may not be one of the obvious essential digital marketing skills, but the understanding of automation is vital in this job. Marketing automation is there to optimize and streamline all related operations. Thus, being able to recognize automation opportunities and use them are the keys to making your work less stressful and much more efficient.
Today, there are plenty of automation tools; you just need to start using them.