No matter at which point in your job search you are, there is only one thing that can either help you land a job or make you fail. It’s your resume. Regardless of your professional experience or the career you are pursuing, it is a resume that completes your job application and makes you get noticed by the recruiting firms. And that’s why it is so vital to get it right.
Since each job has its own peculiarities, depending on the type of job you will apply for, you will need to take a different approach to resume writing. If you are looking to occupy a marketing manager position, this article is for you!
We have gathered all our experience and knowledge to help you write a marketing manager resume that drives attention, puts your best points forward, and helps you get more interviews. With our guide, you will create a brilliant sample resume marketing manager with ease.
Here, you’ll find:
- Easy, step-by-step guidelines for writing each section of a marketing resume.
- Actional tips to help you craft a winning resume from the best writers with years of experience in the resume writing business.
- Marketing manager resume sample, and more!
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How To Write a Marketing Manager Resume?
If you are wondering how to write a marketing manager resume, this article will take you through every step of the process and give you the tips to engage and impress potential employers and recruiters. To get started, let’s break down the process and define the key steps.
So, first of all, to create a job-winning resume, you will need to examine the job description for marketing manager. You can find a marketing manager job description sample on the web and take it from there. Or, if you already have a couple of positions you want to apply for, you can tailor your resume to a particular job opening instead.
The next thing to nail is the formatting of your resume for marketing manager. You will need to pick a layout that shows your best points and clearly communicates your best accomplishments, key skills, and level of qualification.
Other steps to take include:
- Organizing your contact info section
- Adding the main sections to your resume:
- Work Experience
- Providing additional sections
Now that you know what the basic steps for writing marketing resumes are, in general terms, let’s take a closer look at each step in detail.
Choose the Right Template for a Marketing Manager Resume
To drive the recruiter’s attention and land an interview you need to pick the right resume template for marketing manager. Wisely-chosen formatting and layout make a sample resume for marketing manager look more professional and make the applicant stand out from the crowd. Therefore, it’s important to make the right choice and we’re here to help!
The best resume format for marketing manager sample is reverse-chronological. It is the most effective, clear, and elegant resume layout. But, what’s even more important is that it delivers your strongest points first, helping you make just the right impression on the hiring manager.
And here are a few extra tips to help you choose the right template:
- Leave plenty of white space
- Stick to simple and clear fonts
- Organize your resume with consistently-formatted section headings
- Save your CV as a PDF file (unless other requirements are mentioned in the marketing manager job description for resume)
Write a Marketing Manager Resume Summary or Summary Objective
Every sample resume marketing manager should begin with a short but snappy introduction that grabs the attention of the recruiter. For this purpose, you should use either a marketing resume summary or an objective.
A summary is basically a very short overview of your career that explains your biggest achievements, whereas a marketing objective resume is a statement of your goals.
Here is a marketing manager resume sample summary:
Expert marketing manager with over 7 years of experience and excellent leadership, marketing, and management skills. Led 6 product teams and reached 25% improvement in terms of efficiency. Saved the company $1.2M and met 150% of revenue goal.
As you can see, a summary will work best if you’ve got some experiences and achievements to boast of. Also, note how every achievement is quantified for a more powerful effect.
And, if you don’t have much experience, you should start your marketing manager resume with an objective.
Resume for a Marketing Manager with No Experience
As we already said earlier, if you lack relevant professional experience, a resume summary won’t be the right choice. A much better way to start a marketing manager resume no experience is to write a good objective.
Here is a sample resume objective:
Energetic and highly motivated college graduate with a BA in Marketing looking to leverage proven leadership, management, and communication skills to increase revenue at [company name].
Apart from writing a resume objective instead of a summary, to make your marketing manager resume with no experience truly great, follow these additional tips:
- Make the most of the education section by adding bullet points about some achievements
- Add extra sections to highlight your best qualities and skills
- Make an emphasis on your soft and transferable skills
- Add info about non-related work experience to make up for the lack of the relevant one, but make sure that you can relate it somehow to the job opening
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Put Your Education on Resume for a Marketing Manager
Since it is a managerial position, most likely recruiters will be looking for a potential employee with a college degree. Such positions as a marketing manager job title hardly ever can be landed without a higher education, which is why the education section on your manager resume matters a lot.
Here is what to be included in the education section:
- Name of school
- Degree type
- Your major (as well as minors, if any)
- Years of study
If you possess vast experience in a similar position, you should limit yourself to listing your highest level of education as in this case you just need to show that you do have a degree. However, if your experience is insufficient, you should make a larger emphasis on the education section. You should add some bullet points with GPAs and other accomplishments that highlight your skills that go in line with marketing manager duties.
Put Skills on a Marketing Manager Resume
When listing your marketing manager skills, it is vital to mix soft and hard skills. Also, it is vital to ensure that you put your strongest points first. And, finally, you need to prove the skills you include on your resume with bullet points in your experience (or education) section. In the skills section itself, all you need is to make a concise list of core skills and, preferably, indicate the level of proficiency for each.
What should be included? To help you get started, here is a list of the most common marketing manager resume skills:
- Business communication skills
Add any of these skills to your resume, but don’t include them all. Be sure to emphasize only the most critical skills.
Also, do not neglect to use resume keywords. These will help your resume be noticed during the applicant tracking process.
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Add Contact Info to Your Resume
Contact info is an absolute must-have element for every resume. This is a small but very important section.
We recommend adding your contact details somewhere at the top of the page to make it easy to notice. As for the context, here is what you MUST include into it:
- Full name
- Job title for marketing manager
- Phone number
- Email address
- Links to a portfolio (if any), personal website, and/or social networks
One mistake that many job seekers make is adding a poorly-looking email address. To avoid this mistake, be sure to add a professional email address to your sample marketing manager resume.
Add Other Sections to Your Marketing Manager Resume
Now you know that every sample managerial resume needs a contact info section, summary or objective, education, skills, and professional experience. All these sections are must-haves to make your resume look good. But to make it brilliant, you need to go the extra mile.
To get employed faster and easier, don’t be afraid to tell hiring managers a bit more about yourself. They want to see more of your personality. After all, they are not seeking to hire robots, but want to hire humans.
To show more of yourself, you should add extra sections to your marketing manager resume sample.
Here are some good ideas for extra sections often used in the best marketing resumes:
- Industry blog
- Industry awards
- Additional training
- Hobbies and interests
All good marketing manager resume examples have at least a couple of additional sections, so use them to your benefit too!
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Use Key Action Verbs
Resume keywords and action verbs have several purposes. First, they help to avoid cliches and boost the effectiveness of your resume. But, most importantly, they make your resume visible to ATS systems, which means that you won’t be left out of the competition.
Where to find these keywords and action verbs? You can get them right from the job description or look for them on the web. To get you started, we have also prepared a list of the best action words to consider for a professional manager resume:
Marketing Experience Examples
When writing your experience section, you should have a single goal in mind - to show that you are a better applicant than anybody else. To do this, you should follow these tips:
- Start by carefully studying the marketing manager job description.
- List your professional experiences to see which ones relate to the particular job, and which don’t.
- Start writing from your most recent place of work.
- For every experience entry, include the following information:
- Up to 5 bullet points that show your biggest achievements
- Quantify everything you can!
- Tailor your descriptions to the job opening by picking keywords and phrases from the description.
Following these tips, you will list your work experience the right way and ensure success. Now, to help you get on the right track, let’s look at a few marketing experience examples:
Senior Marketing Manager
May 2014–September 2019
- Spearheaded all marketing campaigns and increased the average ROI per campaign by 25%.
- Designed new marketing solutions that helped the company save $1.3M on marketing and, at the same time, gain higher engagement rates for online campaigns.
- Supervised the work of 25+ specialists and improved the team’s performance by 30%.
Marketing Director Resume Examples
Unlike a standard managerial position, a marketing director job will require you to have twice as much experience, knowledge, and skills. And marketing director resume examples should show just that. Respectively, it has its peculiarities.
We’ve already told you how to create a good sample resume marketing manager. Now, let us give you a few quick tips for writing a marketing director resume:
- If you aren’t sure how to write a job-winning resume, get professional help or find a good example of marketing manager resume to use as a template.
- Choose a resume summary over objective and include your biggest achievements in it to make the best impression on the recruiters.
- Make an emphasis on your experiences. Extend this section and cover all your biggest accomplishments at the workplace. Also, be sure to include some rough numbers to make your achievements look bigger.
- Don’t focus too much on your education section. Use it just to show that you’ve got a degree and only specify the highest level of education.
- Personalize your resume for each particular job. To do this, carefully read the job opening first to grasp the key requirements and then use this to tailor your resume to these requirements.